Information
In short, BRAND-NAME encompasses many things - ultraluxury sustainable streetwear (BRAND-NAME STREET WEAR), wearable art pieces (BRAND-NAME LUXURY ART) and bespoke personal customization (BRAND-NAME X YOU) - but at is core, it is dedicated to two things: creative expression with impact, and personal luxury, seeking to renew the value of clothing in a world where fast-fashion has devastated it.
In the midst of our global climate crisis, the fast-fashion industry, mass-producing cheap, low-quality clothing meant to be worn only a few times and then disposed of, is poison, from the toxic materials, unethical working conditions, and shoddy clothing made from these processes, to the carbon emissions, of which the fashion industry is responsible for 10% of. With fast-fashion, also, come fast trends, leaving consumers scrambling to catch up to the trend of the week, abandoning their own senses of style in the process. In contrast, we use only the highest quality and environmentally friendly materials and processes to create personal luxury through our streetwear line, wearable art pieces, and personal customization services.
BRAND-NAME serves as the antidote to the poison of fast fashion.
Product Certifications
Fair Trade, GOTS Organic, WRAP, SA 800